ENERGY EFFICIENCY LABELLING: INVESTIGATING STUDENTS’ PREFERENCES AND AWARENESS ON THE ENERGY-EFFICIENT ELECTRICAL APPLIANCES IN HOSTEL

The significant role of energy efficiency labelling should not be ignored as it provides various information that serve a guideline when people make purchasing decision. It indicates projection consumption an electrical equipment according to rating system. This study applied choice experiment (CE) method in which the conditional logit (CL) model was valued determine students' willingness pay (WTP) based on their preferences label attributes table fans. A questionnaire survey distributed 151 on-campus students Terengganu, Malaysia. were speed fan, and star price fan. found mostly preferred attribute with WTP estimation RM123.538 (USD29.66) at level two RM42.88 (USD10.30) three. These findings illustrate how place value monetary non-monetary preferences. energy-efficient standard makes easier for utility companies government energy-conservation organizations offer consumers incentives purchase products. usefulness is very reliant terms portrays promote conservation.Keywords: Choice Experiment, label, efficiency, conservation, fan Willingness Pay.JEL Classifications: D1, Q0, Q4, Q5DOI: https://doi.org/10.32479/ijeep.10824